Atlanta — Rōti Modern Mediterranean®, the fast-casual Mediterranean restaurant concept part of Edible Brands®, is expanding into the London market for the first time through three delivery-first kitchens. The brand is also expanding in the Atlanta area with a new delivery-first store opening in Smyrna, Ga.
“What makes Rōti work is simple. It’s bold food, real hospitality and shows up the same way every time,” says Matthew Walls, president and chief stores officer of Edible Brands. “Atlanta is about building depth in a market we not only work in, but live in and believe in. London is about proving this brand can travel.”
Rōti’s London entry and Atlanta-area expansion reflect a broader strategy grounded in adaptability. The brand is growing through a mix of traditional restaurants and delivery-first kitchens, allowing it to enter new markets efficiently, generate early demand and meet guests through the channels they already use. The model supports a capital-conscious approach to expansion while maintaining a consistent guest experience.
For Edible Brands, Rōti represents a distinct growth opportunity within a portfolio built around food, hospitality and consumer connection. The brand benefits from shared infrastructure, including supply chain, technology and operational support, while maintaining its own identity.
“Rōti is a big part of where we are going as a company,” says Somia Farid Silber, chief executive officer of Edible Brands. “At Edible Brands, we are building a platform that brings together different food experiences in a way that feels relevant to how people eat and connect today. Rōti gives us the opportunity to do that in a new category, with a brand that can grow across markets and formats.”
Founded in 2007 in Chicago and acquired by Edible Brands in 2025, Rōti Modern Mediterranean is growing through a flexible model that includes traditional restaurants, digital ordering, delivery-first kitchens and catering. Rōti is part of Atlanta-based Edible Brands, whose portfolio also includes Edible Arrangements®. For more information, visit www.roti.com and www.ediblebrands.com.
SOURCE: Rōti Modern Mediterranean