Baton Rouge, La. — R&R Brands has officially launched as a parent company and embedded operating partner powering a portfolio of nearly 50 restaurant and entertainment locations across seven states. Built by operators, for operators, R&R exists to scale brands with real alignment and zero spin.
The R&R Brands portfolio currently includes Party Fowl, Cody’s Original Roadhouse, Santa Fe Cattle Co., multiple franchise locations of Walk-On’s Sports Bistreaux and Celebrity Theatres. Uniquely structured as both franchisor and franchisee — while also owning and operating brands directly — R&R brings a rare, 360-degree view of the business. Each concept benefits from R&R’s embedded support, from supply chain and financial planning to brand development and systems optimization, all built to fuel long term, profitable growth.
R&R Brands is backed by Morrison Companies and led by CEO Scott Taylor, a longtime industry executive and former chief executive at Cherry Bounce, Walk-On’s and other leading concepts.
“We built R&R to be a different kind of parent company, one led by operators who understand the hospitality business from the inside out,” says Taylor. “We don’t rinse and repeat. Our roles and responsibilities evolve with each brand, but our approach is always hands-on and built around brand integrity. We’re here to preserve what makes these businesses great while giving them the strategic support to scale without compromise. At the end of the day, this is a people business — and that’s where we lead first.”
Under Taylor’s leadership, the company is redefining what a parent company can be –– prioritizing hospitality, operational integrity and long term brand value over short term gains. R&R’s leadership brings together deep expertise across franchising, operations, finance, brand building and hospitality systems, with over 1,000 restaurant openings nationwide and decades of real-world execution experience. Among them is Lucius Burch, a seasoned investor known for backing founder-led businesses and taking 17 companies to the NYSE. Burch plays a key role in R&R’s financial planning, deal strategy and long-term brand growth, helping ensure each partnership is built to scale and built to last. Shane Morrison serves as chairman, investor and strategic advisor, reinforcing the company’s hospitality-first mission and long term investment strategy.
“Strong brands need more than capital; they need leadership, alignment and operational follow-through,” says Morrison. “That’s why we built R&R with hospitality — not spreadsheets — at the center.”
With a strong pipeline already in motion, R&R is currently focused on onboarding three strategic brands and executing with excellence. While not actively pursuing new acquisitions, the company remains open to select partnerships that align with its values, brand integrity and culture of execution. The launch of the company also marks a broader initiative by Morrison Companies to expand its operator-led, integrated platform across real estate and entertainment ventures –– focused on sustainable hospitality growth.
R&R Brands is a parent company and embedded operating partner built by operators, for operators. With nearly 50 locations across seven states and a team behind more than 1,000 restaurant openings nationwide, R&R delivers strategic, sleeves-rolled-up support across operations, marketing, finance and systems — without sacrificing what makes each brand stand out. Backed by Morrison Companies, the group exists to grow exceptional restaurant and entertainment concepts with real alignment, operational integrity and long term value creation. For more information, visit www.randrbrands.com.
SOURCE: R&R Brands