Salvatore Ferragamo Unveils Redesigned Rodeo Drive Flagship

by Katie Lee

Beverly Hills, Calif. — Salvatore Ferragamo, the Italian luxury fashion house, has celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills flagship on Rodeo Drive.

The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years in the making.

The store opening also signaled the launch of 100 Years 100 Days, a digital platform celebrating the 100-year parallel stories of both Salvatore Ferragamo and Hollywood, offering daily posting of exclusive events, films, features, collaborations and shoppable experiences at

SOURCE: Salvatore Ferragamo

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