sbe Appoints CEO of Disruptive Restaurant Group and Umami Burger

by Katie Lee

New York City — sbe, a leading lifestyle hospitality company that develops, manages and operates international hospitality brands, has appointed Daniel del Olmo as CEO of Disruptive Restaurant Group and Umami Burger. Previously, he was president of DineEquity International.

Based in Los Angeles, del Olmo will be focused on creating a strategic growth plan by rationalizing sbe’s existing portfolio, elevating each brand by further improving every element of the guest experience, implementing new technologies to drive incremental revenue opportunities and operational efficiencies and most importantly, creating and deepening relationships with sbe’s most loyal customers and business partners. His top priority will be to cultivate the brands to live both inside and outside the sbe platform, with a renewed focus on growing with both existing and new partners through stand-alone units and other hotel, residential, commercial properties as well as transportation hubs around the globe.

“I am delighted that Daniel has decided to join Disruptive from DineEquity, one of the largest full-service restaurant companies in the world,” says Sam Nazarian, founder and CEO of sbe. “His decision to move over to sbe is a tribute to the innovative brands we have built throughout the years, and I look forward to seeing him lead our teams into a new exciting chapter.”

As CEO of Disruptive Restaurant Group and Umami Burger, del Olmo will be responsible for all of Disruptive Restaurant Group’s brands, concepts and international culinary experiences, as well Umami Burger, a premium burger concept, and sbe’s nightlife division. Altogether, he will oversee a current global portfolio of 74 restaurants and 42 lounges, including 26 Umami Burger restaurants.

Del Olmo, who is a Belgian native and speaks six languages, joins the company as it embarks on a period of rapid growth with 19 restaurants and seven lounges set to open in the next 6 months, and over 60 venues in the pipeline by 2021 — including 25 Umamis. This year, Umami Burger opened its fourth New York location at the Hudson Hotel.

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