Shake Shack Expanding in New South China Markets

New York City — Shake Shack Inc. and licensee Maxim’s Caterers Limited have expanded their partnership, with plans to open a minimum of 15 Shacks in South China by 2030, including locations in Shenzhen, Guangzhou, Fuzhou and Xiamen. The Shenzhen location is slated to open next year.

Together, Shake Shack and Maxim’s Caterers Limited plan to operate 55 Shacks in mainland China by 2030. Maxim’s currently operates Shake Shack locations in Shanghai and Hong Kong, with Beijing and Macau in development with goals to open later in 2020. As a well-respected and proven operator in Asia, Maxim’s has more than 60 years of experience in the food, beverage and retail sectors, and its diversified operations include full-service and quick-service restaurants, bakeries and coffee shops.

“Maxim’s partnership with Shake Shack has taken the brand on an exciting journey to Hong Kong in 2018 and Shanghai in 2019, with Beijing and Macau on the horizon,” says Michael Wu, chairman and managing director of Maxim’s Caterers Limited. “We remain committed to our common core values of providing inspired food and drink and creating warm community gathering places, and we look forward to bringing our boundless hospitality to more guests across South China in 2021 with our new expansion plans.”

Since the original Shack opened in 2004 in New York City’s Madison Square Park, the company has expanded to more than 280 locations in 30 U.S. States and the District of Columbia, including more than 95 international locations across London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul and more.

Founded in 1956, Maxim’s Caterers Limited (a company incorporated in Hong Kong) is a leading food and beverage company comprised of Chinese, Asian and Western restaurants, quick-service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering. It is also the licensee of renowned brands including Starbucks Coffee, Genki Sushi and IPPUDO Ramen, The Cheesecake Factory and Shake Shack in various territories. Altogether, it has over 1,700 outlets in Hong Kong and Macau regions, Mainland China, Vietnam, Cambodia, Thailand, Singapore and Malaysia.

 

SOURCE: Shake Shack

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