Sierra, a TJ Maxx Sister Brand, Opens 100th Store

by Katie Lee

Sheboygan, Wis. — Sierra, the TJ Maxx sister brand that delivers great value on top active and outdoor brands, will open its 100th store on May 31. Located in Sheboygan’s Deertrace Kohler shopping center, the 20,000-square-foot store marks a significant milestone in Sierra’s growth journey.

“Reaching 100 stores is a testament to our loyal shoppers who share our love for getting active,” says Caitlin Kobelski, vice president and marketing director for Sierra. “We’re excited to bring our unique shopping experience to Sheboygan, providing a convenient destination to gear up for their next adventure with an extensive selection of top brands at incredible prices. As we continue to grow our nationwide footprint, we will continue to provide shoppers with all the apparel, footwear and gear they need to enjoy the day-to-day activities that suit them best, without breaking the bank.”

Founded in 1986, Sierra helps customers get active with quality brands, vast selection and affordable prices. Sierra is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. For more information, visit

SOURCE: Sierra

You may also like