Atlanta — Smalls Sliders has made a series of leadership appointments. The company has named Ryan Crumley as its new chief development officer and promoted Michael Alberici to chief marketing officer. These two additions round out CEO Charles Watson’s executive team.
Additionally, the company has promoted Adam Roof to vice president of finance. He will oversee financial planning, forecasting and scalable systems designed to support the company’s rapidly growing franchise network.
Crumley most recently served as chief growth officer at Tidal Wave Auto Spa, where he helped grow the company to more than 300 locations and managed all aspects of real estate and construction. He has also held leadership roles with Dave’s Hot Chicken, Driven Brands and Dunkin’ Brands, overseeing the opening of more than 500 restaurants and completing over 250 remodels. As CDO, Crumley will lead growth strategy, real estate and construction efforts.
Alberici, who joined Smalls Sliders in 2023 as senior vice president of marketing, has been promoted to chief marketing officer. Prior to joining Smalls Sliders, Alberici held brand marketing leadership roles for Cinnabon, Olive Garden and Universal Destinations and Experiences.
“These leadership appointments position Smalls Sliders for what’s ahead,” says Watson. “As we continue to enter new markets and strengthen our core operations, having proven leaders in development, marketing and finance ensures we remain disciplined in delivering on our franchise promise and memorable guest experience as we scale.”
Watson joined Smalls Sliders as CEO in April. Shortly after, Clint Penfield joined Smalls Sliders as chief operating officer.
Smalls Sliders is one of the fastest-growing brands in the restaurant industry, specializing exclusively in fresh, cooked-to-order cheeseburger sliders. Smalls Sliders is backed by 10 Point Capital and former NFL star Drew Brees as investors. For more information, visit www.smallssliders.com and https://smallsslidersfranchising.com.
SOURCE: Smalls Sliders®