Smashburger Appoints SVP, Franchise Sales & Administration

by Katie Lee

DenverSmashburger, the rapidly expanding better burger restaurant, has appointed Gregg Koffler to the position of senior vice president of franchise sales & administration, effective immediately. Previously, he oversaw franchise sales for Corner Bakery Café.

“Gregg has extensive experience in franchise sales and is particularly good at providing insights and analytical information to his teams to help grow the business,” says Mike Nolan, Smashburger’s president and CEO. “We’re confident he will be an integral member of Smashburger’s growth and development, and will be instrumental for the brand to continue to partner with experienced franchise operators and expand in new markets across the United States and around the world.”

At Corner Bakery Café, Koffler was in charge of the franchise sales department and added over 400 units to the development pipeline. Also while there, he was in charge of expanding the brand internationally, as well as growing its presence in the non-traditional sector.

Smashburger currently has over 365 restaurants across the globe and expects to grow its unit count by approximately 20% to 25% in 2016. In 2015, the company sold more than 187 franchise units, making it the largest year in the company’s history of franchise sales.

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SOURCE: Smashburger

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