Dallas — In June, Smoothie King achieved a major milestone with the biggest sales weekend in the brand’s 52-year history. Kicking off the weekend on Friday, June 20th, the brand reached its highest single-day systemwide sales ever; and the momentum continued through National Smoothie Day on June 21st, which marked the brand’s busiest Saturday ever. The historic run was capped off by the highest-traffic Sunday of the year.
On the development front, Smoothie King added 25 new store commitments across 12 states in the second quarter of 2025, with especially strong development in Georgia and Texas, each securing six new deals. The brand also welcomed six new franchisees into the system this quarter.
Smoothie King also recently announced a new strategic partnership with Main Post Partners, a leading private equity firm with a focus on founder-led, high-growth challenger brands. The minority investment from Main Post will support Smoothie King’s long term strategy to continue driving accelerated growth and sustained market leadership.
Building on recent product innovation momentum, Smoothie King expanded the availability of its food menu — the brand’s first-ever food offerings — from a successful 14-store pilot to 100 locations across the Dallas-Fort Worth area in second quarter.
“Guests have been loving the fact that they don’t have to choose between flavor and nutrition —Smoothie King delivers both while helping nourish those healthy habits,” says Gavin Felder, president & chief financial officer of Smoothie King. “Our brand is expanding in fun and exciting ways, from new franchisees and world-class investment partners to craveable new menu offerings, all while keeping guest satisfaction front and center.”
Smoothie King, the original U.S. smoothie franchise — founded in 1973 — is a Dallas-based company with over 1,200 stores nationwide. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements and more. For more information, visit www.smoothiekingfranchise.com.
SOURCE: Smoothie King