Smoothie King Plans to Triple Las Vegas Store Count

by Katie Lee

Dallas — Smoothie King has signed development agreements that will bring seven new locations to Las Vegas. The expansion more than triples Smoothie King’s footprint in the market and is part of the larger growth path that the smoothie brand announced earlier this year, forecasting 100 new store openings in 2024.

Smoothie King currently has three locations in the Las Vegas area — in Henderson, Summerlin and Spring Valley — with its most recent opening occurring in 2022. The first of the seven new locations is expected to open as soon as late 2024.

The expansion In Las Vegas is led by new franchisees Brandie and Dustin Rasmussen, who will oversee four of the new locations. Longtime multi-unit franchisee Na’im Muhammad will oversee the other three new Las Vegas stores, previously announced in December.

“These new stores build upon the development momentum we set out to achieve for 2024 and we’re really proud to grow in this key market and provide delicious, better-for-you smoothies to our guests in the community,” says Chris Bremer, chief development officer at Smoothie King. “We welcome our new franchisees to the Smoothie King family and look forward to forging a successful partnership together through these new stores.”

Smoothie King Franchises, Inc., the original U.S. smoothie franchise founded in 1973, is a privately held, Dallas-based company with more than 1,300 units worldwide. For more information, visit

SOURCE: Smoothie King Franchises, Inc.

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