Sole Society Opens First Retail Store

by Katie Lee

Los Angeles — Sole Society, a leading lifestyle brand of women’s shoes, handbags and accessories, has opened the doors to its first brick-and-mortar retail store at Santa Monica Place.

Launched in 2011, the Los Angeles-based online footwear brand kicked up buzz by delivering stylish $100-and-under shoes directly to consumers’ doors. Now, with a physical presence in one of L.A.’s premier shopping destinations, Sole Society will be able to offer customers the opportunity to shop with them wherever and however they want in a true omnichannel fashion.

The storefront at Santa Monica Place will feature the brand’s full product line of footwear, handbags, jewelry, scarves and hats. The store’s interior features a streamlined design with open concept shelving and display platforms, lounge furniture using soft textiles and a soothing materials story that includes stone, natural wood, matte metallic and an accent color palette of white, warm grays and neutral tones.

Keeping true to the brand’s born-on-the-web roots, an in-store digital kiosk will act as a virtual concierge — offering customers the option to send gifts or mail their purchases home when traveling. The online experience will give customers the ability to search Sole Society’s full assortment and inventory, shop for sold-out styles or sizes and have their purchases delivered within 24 to 48 hours in the Southern California area. Additionally, customers may buy on the web and return or exchange purchases in-store.  

“Having built a great customer base and thriving brand through our own online business and Nordstrom, we take the exciting step of opening our first store. We are now able to present our L.A.-based customers the opportunity to interact with us and our product in an innovative, new retail environment,” says Andy Solomon, CEO of Sole Society. “As we look towards the future of Sole Society, we see great opportunity for growth as we move beyond our online roots and bring existing consumers and new shoppers into our branded brick-and-mortar retail space.”

Sole Society is available at and as well as select Nordstrom stores nationwide. The product can also be purchased on QVC, and select boutiques around the country.

SOURCE: Sole Society

You may also like