Charlotte, N.C. — Sonic Automotive, Inc., one of the nation’s largest automotive and powersports retailers, has significantly expanded its Sonic Powersports division through the acquisition of five new Harley-Davidson dealerships across California, Florida, Georgia and North Carolina.
“This acquisition represents a pivotal step in our long term growth plan for Sonic Automotive, extending our reach within the high-growth powersports business and further diversifying our business portfolio,” says David B. Smith, chairman and chief executive officer of Sonic Automotive. “Our proven ability to integrate and scale operations, coupled with our relentless focus on leveraging Sonic Automotive’s processes, people and cutting-edge technology to deliver an exceptional customer experience across all our platforms, forms a foundational piece of our success.”
The newly acquired dealerships include:
• San Diego Harley-Davidson – San Diego
• Falcon’s Fury Harley-Davidson – Conyers, Ga.
• Space Coast Harley-Davidson – Palm Bay, Fla.
• Treasure Coast Harley-Davidson – Stuart, Fla.
• Raging Bull Harley-Davidson – Durham, N.C.
Sonic Powersports has already established a strong foundation across its Harley-Davidson network, operating two of the most iconic Harley-Davidson destinations in the world, Black Hills Harley-Davidson and Sturgis Harley-Davidson.
“Harley-Davidson is proud to expand our relationship with Sonic Powersports,” says Jonathan Root, chief commercial officer and chief financial officer at Harley-Davidson. “Sonic’s commitment to operational excellence, customer engagement and community-building reflects the core values of our brand. We’re excited to see these additional dealerships strengthen connections with riders and further grow the Harley-Davidson network in some of the most vibrant riding communities in the country.”
With this expansion, Sonic Powersports, seen as the fastest-growing powersports retailer in the country, now operates 20 powersports rooftops nationwide, representing 46 franchises. The network now includes 9 full-service Harley-Davidson dealerships, 4 Harley-Davidson retail locations focused on apparel and accessories, and a growing portfolio of multi-brand powersports stores, including 5 Team Mancuso Powersports locations, Motorcycles of Charlotte and Motorcycles of Greensboro. Across its existing Harley-Davidson platform, Sonic operates iconic destinations such as Mancuso Harley-Davidson, Horny Toad Harley-Davidson, Black Hills Harley-Davidson and Sturgis Harley-Davidson. This significant increase in its footprint over the past few years powerfully underscores its operational success and solidifies its position as an increasingly impactful powersports dealer group, now expected to rank among the top five in the U.S.
“This investment in Powersports is a clear indicator of Sonic Automotive’s ongoing commitment to diversification and expansion across dynamic growth markets,” says Jeff Dyke, president of Sonic Automotive. “It further solidifies our leadership position across both automotive and powersports markets, showing our ability to identify and capitalize on valuable opportunities that drive sustained growth.”
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., aims to be the most valuable diversified automotive retail and service brand in America. Sonic operates 173 automotive and powersports franchises at 145 locations, including 18 EchoPark Automotive locations nationwide. For more information, visit www.sonicautomotive.com.
SOURCE: Sonic Automotive, Inc.