Sparc Group Appoints New CEO of Reebok

by Katie Lee

New York City — Sparc Group, a full-service lifestyle brand operating company, has appointed Todd Krinsky as the new CEO of Reebok. Krinsky succeeds Matt O’Toole, who has been leading Reebok for over 15 years and will be joining Authentic Brands Group, owner of the Reebok brand, in 2023.

Krinsky, a 30-year veteran at Reebok, has been a member of the brand’s senior leadership team for more than a decade. In his new role, Krinsky will lead the team in implementing Reebok’s growth strategy, which leans into the brand’s authentic sports heritage, unique collaborations and disruptive brand activations.

Krinsky most recently served as the senior vice president, Reebok Design Group (RDG), Reebok’s global hub for product design, development and innovation. As SVP, Krinsky led all aspects of product management, design and go-to-market, creating the global range of footwear and apparel for Reebok’s operating partners around the world. During his long tenure at Reebok, Krinsky has held numerous positions across product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership.

“I am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,” says Krinsky. “When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.”

Sparc Group also names two members to the senior leadership team at Reebok. Erika Swan, who has been promoted to senior vice president of global operations and sourcing at RDG, will be responsible for the buildout of Reebok’s global operations team. John Moore, who was recently promoted to senior vice president, U.S. commercial market, has been pivotal in leading Reebok’s store strategy across the U.S and will now be responsible for expanding the brand’s distribution across the country. Krinsky will continue to be based at the brand’s Boston headquarters and will report to Marc Miller, CEO of Sparc Group.

A full-service retail operator, Sparc Group LLC delivers product and commerce innovation through a multi-brand platform which supports 5,000-plus retail doors and shop-in-shops, e-commerce and leading wholesale accounts in North America, South America, Europe and Asia Pacific. As the dedicated operating partner for Brooks Brothers, Nautica, Eddie Bauer, Aéropostale, Forever 21 and Lucky Brand, Sparc supports approximately $12.7 billion in global retail sales annually.

Reebok was founded in 1895. Today, Reebok operates in 80 countries with approximately 400 freestanding stores around the world. wFor more information, visit




SOURCE: Sparc Group / Reebok

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