Spotless Brands Taps 4 New Executives to Optimize Growth Strategy

by Katie Lee

Oakbrook Terrace, Ill. — Spotless Brands, a leading car wash platform in the United States, has hired four new executives in an effort to further develop the brand’s growth strategies. George Alexandris has joined the senior leadership team in the role of senior vice president of development and construction; Jake Harrison will take on the role of vice president of market development; DeeDee Hanc joins Spotless as senior vice president of human resources; and Fahad Chaudhary is now the senior vice president, corporate controller – finance.

With two new additions to the development team, Spotless Brands is anticipating incredible growth as the brand enters its fourth year in business. Alexandris will manage all aspects of major renovation, new construction and development projects from conceptualization through completion, which he will accomplish with his over 20+ years of experience in retail development, property acquisitions, entitlements, permitting and construction, including the development and various stages of construction of over 65 Express Car Wash sites under the ModWash banner. Just as well in the development realm, Harrison will help to significantly expand the brand in each of its markets. He boasts several years of experience in the car wash industry working at Driven Brands, where he led market development for the mergers and acquisitions team, growing the car wash portfolio from 199 sites to 373 during his tenure.

In a separate departmental shift, Chaudhary joins the financial team in an effort to strengthen the brand’s financial planning and processes during this season of incredible growth. Chaudhary has a resume boasting nearly 14 years of diverse experience in the financial industry, including international financial relations for clients in both the public and private sector.

Hanc joins the HR team with the task of enhancing internal relationships to provide employees with a best-in-class, healthy working environment that also offers a competitive edge to the brand. Her 20+ years of HR experience working within matrixed organizations will elevate the brand’s company culture with her ability to build trust and enthusiasm in the workplace, while also encouraging collaboration across all levels of the organization.

“Bringing on leaders who are passionate about their work is what allows our company thrive and achieve goals together,” says Russ Reynolds, CEO of Spotless Brands. “We are confident in these newly-hired individuals’ abilities as incredibly educated and experienced professionals, and we are looking forward to their contributions to Spotless Brands.”

The leading car wash platform continues to set itself up to scale surpassing 150 locations by the end of 2022, a milestone the company is looking forward to celebrating since opening late in 2019. Through its partnerships with Flagship Carwash, Cobblestone Auto Spa, Ultimate Shine Car Wash and Okie Express Auto Wash, Spotless Brands has more than 135 locations in Arizona, Colorado, Oklahoma, Washington, D.C., Maryland, Tennessee, West Virginia and Virginia. Spotless Brands is on track to significantly expand in each of its markets in 2023. For more information, visit



SOURCE: Spotless Brands

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