Stand Out For Good, Inc. Names New Activewear Brand & President

by Katie Lee

Knoxville, Tenn. — Stand Out For Good, Inc., parent company of popular women’s fashion brand Altar’d State, has launched a new activewear brand and welcomes Jonathan Mugler as its brand president.

The company’s newest brand is devoted to women on the journey of physical, mental and spiritual growth. AS Revival is created for movement of all kinds like a walk on the beach, a trip to the local market, a morning yoga class or a casual day of running errands. AS Revival will soon open its first brick-and-mortar locations in Colorado, Tennessee, South Dakota and North Carolina.

“I am proud and overjoyed to join Stand Out For Good, Inc. and lead this beautiful and inspiring new brand,” says Mugler. “AS Revival is welcomed by a family of successful brands that are dedicated to making a difference for their guests and communities around the world. I look forward to seeing the brand and company continue to grow.”

Mugler brings more than 20 years of fashion retail experience driving in-store and digital growth, elevating the customer experience and delivering industry-leading results for a variety of well-known brands like Abercrombie & Fitch, Banana Republic and Victoria’s Secret. While at Victoria’s Secret, Jonathan served as executive vice president and general merchandise manager of PINK. Jonathan was responsible for ensuring that PINK company culture focused on best-in-class collaboration between merchandising, design, marketing, planning and stores, ultimately leading to outstanding product for the PINK customer. He most recently served as interim president at tween retailer Justice, overseeing all aspects of the business.

“We’re delighted to have Jonathan join the team as our new AS Revival brand president. His industry experience, focus and dedication to the guest will help grow a successful new brand and continue our commitment to offering an uplifting and welcoming customer experience,” says Aaron Walters, chairman and CEO of Stand Out For Good, Inc. “AS Revival reflects the style our guest loves and provides the activewear shopping experience she deserves.”

Stand Out For Good, Inc. is a purpose-based, inspiring lifestyle and fashion family of brands rooted in community and committed to giving back. Stand Out For Good, Inc. represents 128 Altar’d State stores, 36 Arula boutiques, eight Vow’d boutiques and five Tullabee boutiques in 39 states. For more information, visit,,, and




SOURCE: Stand Out For Good, Inc.


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