Subway Names New Chief Digital Officer

by Katie Lee

Milford, Conn. — Subway® Restaurants has promoted Carissa Ganelli to chief digital officer. Ganelli is responsible for the brand’s global digital strategy and will lead Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omnichannel strategy.

“Carissa’s strong commitment to Subway and her digital expertise make her a great fit for leading our digital team and taking them to the next level,” says Suzanne Greco, president and CEO of Subway® restaurants. “She is an innovative, dynamic leader with a track record for delivering breakthrough initiatives and implementing digital strategies and technologies.”

Ganelli joined Subway® in 2016 as vice president of marketing technology and played a critical role in evolving the brand across digital channels. Over the last year, Subway has created new, convenient options for ordering and pickup, including the new Subway® App and features in the new Subway® Fresh Forward restaurant design, such as self-ordering kiosks, digital menu boards, contact-less payment solutions and other technologies.

Ganelli brings more than 20 years of digital experience to her new position. Prior to joining Subway®, Ganelli was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue.

Subway®, the world’s largest restaurant chain, has more than 44,000 restaurants in 113 countries. For more information, visit Subway® is a registered trademark of Subway IP Inc.

SOURCE: Subway Restaurants

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