Swarovski Expands Boutique Business With New Las Vegas Casino Location

by Nate Hunter

New York City — Luxury retailer Swarovski will open a new boutique location inside the Forum Shops at Caesars in Las Vegas during the last week of April.


New York City — Swarovski, the leading designer and producer of fashion jewelry and crystal décor objects, in partnership with Marshall Retail Group, the largest independent retailer in the casino industry, will open a licensed boutique at the Forum Shops at Caesars in Las Vegas during the last week of April. The new boutique is part of Swarovski’s ongoing strategy to expand its profitable licensed boutique business model. The 1,109-square-foot space will offer Swarovski’s range of fashion jewelry and watches, as well as home accessories and décor objects.

“Swarovski’s licensed boutique business model thrives in highly trafficked casinos and airports,” says John Heidt, vice president retail for Swarovski North America Limited’s Consumer Goods Business. “We see the Forum Shops at Caesars as the ideal location for our next licensed boutique since we will be in excellent company. We depend on experienced partners like Marshall Retail Group to help us grow our licensed boutique business.”

Marshall Retail Group is the largest independent retailer in the casino industry. It operates a number of different retail concepts with close to 100 stores in more than 25 different casino properties including Caesars, The Venetian and the MGM Grand, among others.

“We are thrilled to add Swarovski to our portfolio of retail partners,” says Michael C. Wilkins, president and CEO of Marshall Retail Group.

Swarovski has 21 licensed boutiques in the United States, including 12 casino locations. The company plans to open 12 more licensed boutiques by the end of 2012, with at least five of the new locations in casinos.

The new Forum Shops at Caesars boutique will feature Swarovski’s “Crystal Forest” retail design concept, which was created in collaboration with Tokujin Yoshioka, 2007 Design Miami, Designer of the Year award winner. Key elements of the design concept are: crystal strand panels, a Chrysalis chandelier, a stainless-steel prism exterior, textured walls featuring reflective white prisms and white lacquer and mirror stainless-steel finishes.

Swarovski has its own network of nearly 300 retail stores in North America. Swarovski’s global retail operation is comprised of more than 2,000 retail outlets.


SOURCE: Swarovski

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