Swarovski Expands Licensed Boutique Business

by Nate Hunter

New York City — Swarovski has expanded its licensed boutique business by opening a new 608-square-foot boutique inside Grand Canal Shoppes at The Venetian in Las Vegas.


New York City — Swarovski, the leading designer and producer of fashion jewelry and crystal décor objects, is continuing its strategic expansion of its licensed boutique business with a new 608-square-foot location that opened April 29, 2011 at Grand Canal Shoppes at The Venetian in Las Vegas. The opening is part of Swarovski’s plans to target casinos, airports and shopping centers for new licensed boutique locations. 

“Licensed boutiques represent an enormous growth opportunity for our retail business,” says John Heidt, vice president retail for Swarovski North America Limited’s consumer goods business. “We will continue to aggressively focus on highly-trafficked casinos, airports and shopping centers by aligning with retail partners who have expertise operating in these settings.”

The Grand Canal Shoppes boutique is owned and operated by Calabrini, LLC.

Swarovski has 14 licensed boutiques in the United States, with more than 70% of the locations in casino environments. The company plans to have 30 licensed boutiques by the end of 2012, half of which will be located in casinos. Current sales per square foot range from $1,500 to $5,000, depending on the venue and the size of the space, which vary from 150 to 1,000 square feet. Existing locations include: Foxwoods Resort Casino, The Palazzo Resort Hotel Casino, The Venetian Resort Hotel Casino, The Eldorado Hotel Casino, Valencia Town Center, John F. Kennedy Airport and Hartsfield-Jackson Atlanta International Airport, among others.

Grand Canal Shoppes is the first licensed boutique in the United States to boast Swarovski’s “Crystal Forest” retail design concept, which was created in collaboration with Tokujin Yoshioka. Key elements of the design concept are: crystal strand panels, a Chrysalis chandelier, a stainless-steel prism exterior, textured walls featuring reflective white prisms and white lacquer and mirror stainless-steel finishes.

Moreover, Swarovski has its own network of nearly 300 retail stores in North America. Swarovski’s global retail operation is comprised of more than 2,000 retail outlets.


SOURCE: Swarovski

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