New York City — Swarovski plans to open a licensed boutique at the Detroit Metropolitan Wayne County Airport in mid-November. Swarovski plans to open 14 more licensed boutiques by the end of 2012.
New York City — Swarovski, the leading designer and producer of fashion jewelry and crystal décor objects, in partnership with Corliss Stone-Littles, LLC, a leading concessionaire specializing in airport retail operations, will open a licensed boutique at the Detroit Metropolitan Wayne County Airport in mid-November. The opening is part of Swarovski’s plans to further grow its licensed boutique business by targeting airports, casinos and shopping centers. The 430-square-foot space will offer Swarovski’s full range of fashion jewelry and watches, as well as home accessories and décor objects.
“Swarovski’s strong track record with airport locations led us to pursue the opportunity at the Detroit Metropolitan Wayne County Airport,” says John Heidt, vice president, retail, for Swarovski North America Limited’s Consumer Goods Business.
Corliss Stone-Littles, LLC, who will lease and operate the space, has 15 years of experience running retail concessions in airports for a variety of brands including Sunglass Hut and L’Occitane en Provence. They currently operate more than 50 retail concessions in nine major metropolitan airports including O’Hare International Airport, Hartsfield-Jackson Atlanta International Airport, Dallas/Fort Worth International Airport and San Francisco International Airport.
Swarovski has 17 licensed boutiques in the United States, including four airport locations. The company plans to open 14 more licensed boutiques by the end of 2012, with at least three of the new locations in airports. Current airport locations include: John F. Kennedy Airport, Hartsfield-Jackson Atlanta International Airport and the Philadelphia International Airport.
The new Detroit boutique will be the first airport location in the U.S. to feature Swarovski’s “Crystal Forest” retail design concept. Key elements of the design concept are: crystal strand panels, a Chrysalis chandelier, a stainless-steel prism exterior, textured walls featuring reflective white prisms and white lacquer and mirror stainless-steel finishes.
Swarovski has its own network of nearly 300 retail stores in North America. Swarovski’s global retail operation is comprised of more than 2,000 retail outlets.