Los Angeles — sweetgreen, the mission-driven restaurant brand serving healthy food at scale, will be opening its first “sweetlane” concept in Schaumburg, Ill., within the next year. The new pilot restaurant will feature sweetgreen’s best-in-class in-store experience with the addition of its first “sweetlane,” a drive-thru lane to increase convenience for digital customers.
To utilize sweetgreen’s “sweetlane,” customers at the Schaumburg location will place orders in advance exclusively through sweetgreen’s digital platform. Sweetgreen is already a digital leader with almost 50% of total revenue in 2021 coming through orders placed on sweetgreen’s mobile app or website. The space will also feature a round observation window for customers in their cars to watch the fresh prep as they pick up their orders, bringing the in-store experience to our drive-thru digital customers. Pick up orders may also be placed inside the restaurant, where dine-in service will be available.
“We are always innovating to provide more convenience for our customers, which is why we’re excited about our first sweetlane concept in Schaumburg,” says sweetgreen co-founder and chief concept officer, Nicolas Jammet. “Digital customers are our most habitual users and we believe this new format will provide us with more options to connect people to real food.”
The new restaurant will be located at 1320 N. Meacham Rd.
Sweetgreen operates 150+ restaurants. For more information, visit www.sweetgreen.com.
SOURCE: sweetgreen