Los Angeles — On November 14, sweetgreen opened its first advanced order vehicle pickup window, “sweetlane,” located in Schaumburg, Ill. The grand opening of “sweetlane” serves as the latest iteration of the company’s evolving restaurant experience, testing new formats to meet customers where they are.
As the first of its fleet, the “sweetlane” provides an effortless experience for visitors in vehicles to pick up online orders through a drive-up window. To order via “sweetlane,” customers place their order through the sweetgreen website or app, and choose “sweetlane” as their desired retrieval method under “Select a Pickup Location.” When their order is ready, guests can drive through the “sweetlane” to pick up their meal. As they wait, guests can observe team members preparing orders with fresh ingredients through a round observation window — bringing the in-store experience to every touchpoint in the new format. Dine-in and pickup inside the restaurant will also be available.
“Innovation is in the sweetgreen DNA, and meeting customers where they are is the key to our brand mission; connecting people to real food,” says Jonathan Neman, CEO and co-founder of sweetgreen. “We hope this new experience provides ease and accessibility for the community craving deliciously fresh and healthy plant-forward food.”
The freestanding building features unique design elements on all sides, including a continuous green dip around the building, a large-scale mural by local Chicago artist Cody Hudson and architectural awning details.
For more information, visit www.sweetgreen.com.
SOURCE: sweetgreen