New York City — Läderach – chocolatier suisse has signed lease agreements with Simon to open 15 new premium chocolate stores from coast-to-coast starting in the beginning of August through September. Each store will feature more than 85 varieties of fresh artisanal chocolate directly from Switzerland. Läderach currently has more than 100 stores worldwide.
Each store will feature more than 85 varieties of fresh artisanal chocolate directly from Switzerland to be experienced with the five senses (sight, sound, touch, scent, and taste). The stores will also include a dedicated FrischSchoggi™ (fresh chocolate) counter, where chocolate lovers can select multiple varieties of its iconic hand-broken chocolate bark.
“We are proud to expand in the U.S. and bring the joy of our fresh premium Swiss chocolate to Simon properties,” says Nathanael Hausmann, president, Läderach North America. “We’ve had high e-commerce demand of our chocolate for everyday consumption and gifting in these new locations for the past year and can’t wait to bring our in-store experience to life there.”
Läderach’s 15 new stores in Simon properties include:
- California: Brea Mall, San Francisco Premium Outlets, Stanford Shopping Center, Fashion Valley
- Florida: Florida Mall, Dadeland Mall, Sawgrass Mills Mall
- Massachusetts: South Shore Plaza
- New York: Woodbury Common Premium Outlets, Walt Whitman Shops, Roosevelt Field, Smith Haven Mall
- Texas: Houston Premium Outlets, The Galleria
- Virginia: Fashion Centre at Pentagon City
Läderach’s store openings build upon its retail and e-commerce expansion to satisfy the growing premium chocolate demand that started in November 2019 with its entry into New York City, Toronto and London. In December 2020, Läderach opened its world’s largest and 100th store in the world on Fifth Avenue in New York City. In June, Läderach opened two stores in South Florida, including Miami’s Aventura Mall.
Operating since 1962, Läderach – chocolatier suisse is a family-owned, premium Swiss chocolate company and the largest chocolate retailer in Switzerland. For more information, visit www.laderach.com.
Simon is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations.
SOURCE: Läderach Chocolatier Suisse