Taco John’s Appoints Vice President for Franchise Development

by Katie Lee

Cheyenne, Wyo. — Taco John’s International Inc., a leading quick-service Mexican franchise, has appointed Brooks Speirs as vice president for franchise development. In his new role, Speirs will oversee all elements of franchise development for the legacy brand.

As Taco John’s prioritizes growth this year, Speirs has developed a plan to expand the brand through franchising with qualified franchisees and development groups. In 2019, Taco John’s unveiled an updated brand and restaurant design. This year, the brand is introducing several new menu items. In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, driving its popularity among young consumers.

Fueled by more than five decades of steady growth, a significant footprint of nearly 400 units open today and new branding, the legacy quick-service brand is seeking to grow through franchising with qualified franchisees across the country. Taco John’s is initially focused on markets where it already has a presence.

“When we decided to ramp up franchise growth and launch an aggressive strategy, we knew we needed an experienced sales executive to put us in a position to win,” says Jim Creel, president at Taco John’s. “Brooks fit the bill perfectly. His proven ability to execute sales strategies and deep experience in the restaurant franchising space is exactly what we need as we focus on franchise growth.”

Speirs joins Taco John’s with 19 years of franchise development experience. He previously served in executive franchise sales roles at leading brands including Moe’s Southwest Grill, Quiznos, TCBY, Teriyaki Madness and CoreLife Eatery, to name a few. Speirs has experience leading both traditional and non-traditional franchise growth initiatives.

Taco John’s, a leading quick-service franchise in the Mexican food segment since 1969, has more than 380 stores open across 22 states. Taco John’s plans to ink franchise agreements representing 50 units this year alone. For more information, visit www.tacojohnsfranchise.com.




SOURCE: Taco John’s

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