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American Dream

Newsretailers

In its First Return to the U.S., Babies”R”Us Flagship to Open at American Dream

by Katie Lee

New York City — WHP Global, a leading brand management firm and owner of Babies”R”Us®, has formed a new partnership with premier shopping and entertainment destination American Dream in Bergen County, N.J., to bring the Babies”R”Us brand back to customers in the U.S. with the debut of its flagship store, which is scheduled to open this summer. “Following the success of the Toys”R”Us flagship, which opened just over a year ago, we are thrilled to see Babies”R”Us back in the U.S. as part of the unparalleled retail experience that can …

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franchise developmentNewspeoplerestaurants

German Doner Kebab Continues U.S. Expansion with Key Executive Hires

by Katie Lee

New York City — As part of an aggressive expansion plan for North America, German Doner Kebab USA (GDK USA) has hired Robert Bray (pictured) as operations director and Mark Treptow as director of franchise development, along with recent hires Georgina Cavendish, chief financial officer, and Darren Cooke as marketing director. GDK was founded in 1989. Reporting to Nigel Belton, GDK North America’s managing director, Bray has more than 20 years of operations experience with YUM! Brands and was most recently senior regional franchise director at Church’s Chicken. Treptow has …

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Newsretailers

Toys”R”Us Opening Global Flagship at American Dream

by Katie Lee

New York — WHP Global, parent company of Toys”R”Us®, is gearing up for the grand opening of a new two-story Toys”R”Us flagship store inside American Dream, the unmatched entertainment/retail center in Bergen County, N.J. The first U.S. Toys”R”Us flagship store will feature a modern two-level retail concept that spans 20,000 square feet. The flagship will be reminiscent of the beloved toy store customers know and love, with interactive experiences and product demonstrations, and new branded elements like Geoffrey’s Café and ice cream parlor, two-story slide and more. Located within steps …

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Newsrestaurants

German Doner Kebab Begins U.S. Expansion at American Dream in New Jersey

by Katie Lee

East Rutherford, N.J. — German Doner Kebab (GDK), the global fast-casual restaurant chain revolutionizing the kebab, is set to open its first restaurant in the United States at American Dream, an entertainment/retail center in Bergen County, N.J. The new location will open in August. “The U.S. offers a huge opportunity for GDK, and we are excited to be opening our first U.S. restaurant at American Dream,” says Nigel Belton, managing director of German Doner Kebab North America. “German Doner Kebab is exciting consumers across Europe and Canada, offering a fast-casual …

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Newsretailers

Triple Five Group Reopens American Dream Mall in East Rutherford, NJ

by Katie Lee

East Rutherford, N.J. — Triple Five Group has reopened the American Dream shopping and entertainment destination in East Rutherford, located just outside New York City. American Dream is located in the Meadowlands Sports Complex by MetLife Stadium, home of the New York Jets and Giants and features some 3 million square feet of retail and entertainment space. According to local media reports, marquee attractions such as the Nickelodeon Universe theme park, DreamWorks water park, Angry Birds mini-golf and an NHL-sized ice skating rink are now open under limited capacities. Masks …

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Newsrestaurants

German Doner Kebab Plans to Open 350 Restaurants in U.S.

by Katie Lee

East Rutherford, N.J. — German Doner Kebab (GDK), a fast-casual restaurant chain, plans to open 350 restaurants in the United States over the next 7 years. The first location will be within American Dream in East Rutherford, N.J. The Glasgow, Scotland-based company specializes in doner kebab, which is a slow-cooked meat often served on a flatbread. GDK operates more than 70 locations in the United Kingdom, Sweden, Dubai, Abu-Dhabi, Oman and Bahrain. GDK also plans to open locations in Ireland and Saudi Arabia. New York City-based JAACRES is representing GDK …

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construction and designNewsrestaurantsretailers

IT’SUGAR to Open World’s First Candy Department Store

by Katie Lee

East Rutherford, N.J. — IT’SUGAR, known for its over-the-top sweets, giant candy and absurdly wonderful sugar creations, will open on December 14, 2019 at American Dream, a 3 million-square-foot entertainment/shopping/dining destination under development in East Rutherford, N.J. At three stories and over 22,000 square feet, IT’SUGAR American Dream will be the world’s first department store of candy. The one-of-a-kind IT’SUGAR store will greet visitors with a three-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans, symbolizing the freedom to treat yourself. Once inside, customers can …

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