BabiesRUs

In its First Return to the U.S., Babies”R”Us Flagship to Open at American Dream

by Katie Lee January 10, 2023

New York City — WHP Global, a leading brand management firm and owner of Babies”R”Us®, has formed a new partnership with premier shopping and entertainment destination American Dream in Bergen County, N.J., to bring the Babies”R”Us brand back to customers in the U.S. with the debut of its flagship store, which is scheduled to open this summer. “Following the success of the Toys”R”Us flagship, which opened just over a year ago, we are thrilled to see Babies”R”Us back in the U.S. as part of the unparalleled retail experience that can …

January 10, 2023

Tru Kids Brands™ Expands Global Leadership Team

by Katie Lee November 11, 2020

Parsippany, N.J. — Tru Kids Brands™, parent of the Toys”R”Us® brand, has expanded its leadership team with the appointment of Anand Shah as general counsel and Brian Maeda as chief business development officer. Shah returns bringing a wealth of experience in the retail and consumer products industries, as well as a deep understanding of the Toys”R”Us brand and its global footprint. As corporate counsel at Toys”R”Us from 2012 to 2017, he was responsible for global corporate governance, negotiating and implementing strategic partnerships, and supporting financing activities and licensing transactions. Most recently, he served …

November 11, 2020

News people retailers

Brookstone Appoints President and CEO

by Nate Hunter November 17, 2014

Merrimack, N.H. — Thomas M. Via spent the past 12 years at Toys”R”Us, most recently as its senior vice president for Babies”R”Us in the U.S.

November 17, 2014