New York City — The bebe® brand has opened its first lifestyle retail store in New York City, nearly a year after announcing it would close all brick-and-mortar stores. Located in the heart of Manhattan at 1 West 34th St., between 5th and 6th Avenues, the store sits adjacent to the Empire State Building. The new store also features bold bebe signage made of 38,000 Swarovski crystals.