— By Aliyah Kaye Crawley — How is inflation affecting the restaurant industry? Inflation impacts everyday decisions in restaurants: how they price their food, what type of service they provide, which menu items they can afford to serve, etc. The fiscal conservatism that comes with inflation can also negatively impact a restaurant’s overall brand image, if marketing and maintenance are allowed to slide. This was discussed in Retail & Restaurant Facility Business’ February 2021 article titled “Maintain Your Brand,” written by Trip Jobe of the strategic marketing …
