— Interview by Katie Lee — How The Container Store’s new prototype design enhances the customer experience. When The Container Store unveils a new store prototype, you can bet it is innovative, organized, high-tech, and a completely refreshing customer experience. On those points, the Dallas-based home organization retailer does not disappoint. Two years in the making and created by FRCH NELSON in partnership with digital agency MJD Interactive, The Container Store’s next generation store mirrors individual rooms in a home, allowing customers to visualize how each room in their home, …