Britten Maughan

New York City — On Dec. 9, leading sports retailer Lids unveiled its newest retail concept, Lids Hat Drop, with the first store located in Jamaica, Queens, N.Y. The concept is the brick & mortar iteration of Lids’ successful LidsHatDrop.com platform that launched earlier this year. The Lids Hat Drop store will operate similarly to its e-commerce counterpart, offering exclusive and limited-edition releases, including notable athlete and celebrity collaborations that stay true to the neighborhood, while also working with designers and influencers to build new collections. Consumers at the Lids …

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Indianapolis — Leading sports retailer Lids is expanding its brick-and-mortar retail presence internationally with the opening of its first standalone stores in Europe. For its European debut, Lids will open four locations throughout the London metropolitan area: Seven Dials (now open) and The 02 Peninsula Square in London, Lakeside Shopping Centre in Essex, and Churchill Square Shopping Centre Russel Place in Brighton, all opening in December. “London is a natural fit for Lids,” says Britten Maughan, president of Lids. “The enthusiasm for both American sports and street wear aligns with …

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Indianapolis — Leading sports retailer Lids has promoted Britten Maughan to president. He has been a key factor in Lids’ continued growth since he joined the company in 2019. In his role as a senior vice president, marketing and partnerships, Maughan has overseen all aspects of product, marketing, merchandising, partnerships and distribution for the retailer. Most notably, he implemented an improved business process with the introduction of data analytics to drive merchandising and allocation decision making. He has also run point on improving product assortment. “I am fortunate to be …

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