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Chad Gretzema

Newspeoplerestaurants

Jack in the Box Inc. Promotes Del Taco’s COO to Brand President

by Katie Lee

San Diego — Jack in the Box Inc. has promoted Del Taco’s chief operating officer, Chad Gretzema, to Del Taco brand president. He replaces John Cappasola, who has stepped down from his role as Del Taco president & chief executive officer. “Chad has been an instrumental part of the executive team at Del Taco that has compiled an impressive 8 consecutive years of positive franchise same-store sales,” says Darin Harris, CEO of Jack in the Box. “He has been a champion for Del Taco operators, franchisees and guests as the …

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construction and designfranchise developmentNewsrestaurants

Del Taco Debuts Reimagined Store Design with “Fresh Flex” Prototype

by Katie Lee

Lake Forest, Calif. — Del Taco is debuting its highly-anticipated new store prototype: a sleek, bold, contemporary model, “Fresh Flex,” that reconceptualizes the restaurant inside and out. Striking exteriors and distinctive interiors evoke the brand’s contemporized feel. At the same time, the new design expands real estate opportunities to help lower net investment costs, provides ultimate convenience for guests and optimizes operational efficiencies. “Continuing to adapt and evolve is the lynchpin for Del Taco to remain ahead of the curve in the restaurant industry,” says John Cappasola, CEO of Del …

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Cover StoryFrom The Magazine

Del Taco Delivers

by Katie Lee

For its guests and its team members, Del Taco is in the early stages of delivering a new look and brand refresh. — By Katie Lee — When Southern California-based Del Taco recently launched a brand refresh that puts a more modern emphasis on its value, freshness and heightened hospitality, it embarked on several back-of-house and guest-facing initiatives that, yes, better serve its guests — but also better serve (and inspire) its team members. “When people think about innovation, they tend to think just consumer-facing,” says Chad Gretzema, senior vice …

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