Cindy Davis

Union, N.J. — Cindy Davis has stepped down from her positions as executive vice president, chief brand officer, and president of Decorist effective August 30, 2021. As a transition, Bed Bath & Beyond Inc. has named Rafeh Masood, executive vice president and chief digital officer, as chief digital officer & interim chief brand officer. He will lead the combined brand, marketing and digital teams effective immediately. “Rafeh’s demonstrated success and leadership in the realms of digital transformation and customer engagement make him the right person to take on these additional …

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Union, N.J. — Bed Bath & Beyond Inc. has appointed Cindy Davis as executive vice president and chief brand officer of Bed Bath & Beyond Inc., as well as president of Decorist, effective May 26, 2020. Davis will report directly to Mark Tritton, president and CEO. Davis will be responsible for developing and implementing the “Promise” pillar of the company’s strategic growth plan. Her responsibilities will include stewardship and execution of brand strategy, as well as marketing and communications across the company’s retail banners.  She will also support the team …

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