New York City — The Halal Guys, the fast-casual restaurant famous for pioneering American halal food, is unveiling its newly designed restaurant concept. The new design pays tribute to the brand’s roots as a New York City street cart and incorporates new, innovative safety precautions for customers during and after the COVID-19 pandemic. The Halal Guys selected Rubber and Road Creative, a San Francisco-based brand strategy and retail design firm, to work together on a design that could elevate the customer experience and brand identity for its growing international franchise …
