Danielle Freid

East Hanover, N.J. — To celebrate 35 years of fun and flavor, the SOUR PATCH KIDS® brand is opening its first-ever SOUR PATCH KIDS store in New York City, nestled between New York University’s Washington Square campus and SoHo at Bond Street and Broadway. “We created this new experience for our fans to engage with the SOUR PATCH KIDS brand on a whole new level, but of course understand that these are uncertain times,” says Danielle Freid, brand manager of SOUR PATCH KIDS. “With this store as our new permanent …

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