Dave Wetzel

Farmer Boys Appoints New President & COO

by Katie Lee November 3, 2022

Riverside, Calif. — Farmer Boys®, a Southern California-based fast-casual restaurant chain, has promoted Joseph Ortiz to president and chief operating officer. Most recently, he served as vice president of finance & accounting for the company and replaces Dave Wetzel, former president and COO, who is retiring after 37 years in the restaurant industry. Ortiz has served as vice president of finance & accounting of Farmer Boys since July 2020. In this role, he was responsible for leading the finance and accounting teams, overseeing the information technology team, creating new strategies …

November 3, 2022

News people restaurants

Farmer Boys Promotes John Lucas to VP of Brand Consistency

by Katie Lee July 1, 2020

Riverside, Calif. — Farmer Boys®, the fast-casual concept known for its award-winning burgers and exceptional service, has promoted John Lucas to vice president of brand consistency. Previously, he was director of franchise operations. In this new role, Lucas is responsible for ensuring that Farmer Boys maintains consistent operational standards across every element of the brand and delivers a high quality, reliable guest experience in every restaurant. Lucas joined the Farmer Boys team in 2017 as a franchise business consultant and has served the company as director of franchise operations since …

July 1, 2020

News people restaurants

Farmer Boys Promotes SVP of Operations to President & COO

by Katie Lee June 9, 2020

Riverside, Calif. — Farmer Boys®, the farm fresh fast-casual chain, has named David Wetzel, its current senior vice president of operations, as its new president and chief operating officer. The promotion comes alongside the announcement that Farmer Boys’ current president and COO, Karen Eadon, has retired after 6 years with the company and nearly 40 in the restaurant industry. In his new role as president and COO, Wetzel will be responsible for driving overall brand strategy, corporate and franchised development and restaurant performance. Wetzel joined the Farmer Boys team in …

June 9, 2020

News people restaurants

Farmer Boys Names New SVP of Operations

by Katie Lee January 8, 2020

Riverside, Calif. — Farmer Boys®, a farm fresh fast-casual concept, has added restaurant industry veteran Dave Wetzel as its new senior vice president of operations. In this role, Wetzel is responsible for overseeing both company and franchise restaurant operations. He will play a key role in defining the strategic direction for the brand and overseeing field execution. “Farmer Boys is already known for its exceptional customer service, so I’m looking forward to joining the team to help enhance everyday operations at both the restaurant and corporate level,” says Wetzel. “Our …

January 8, 2020