Sunday, December 22, 2024
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David Wetzel

Cover StoryFrom The Magazinerestaurants

Convenience Through COVID

by Katie Lee

— By Katie Lee — Farmer Boys marks its 40th anniversary with a new post-pandemic appreciation for quality and convenience.   As Farmer Boys celebrates its 40th anniversary this year, the Riverside, California-based fast-casual concept recalls a memorable, milestone 2020 in which it opened four new restaurants, entered a new state (Arizona) and saw its total systemwide sales increase by $17 million — all during a global pandemic. Also in summer 2020, Farmer Boys’ senior vice president of operations transitioned to president and chief operating officer — during perhaps the …

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Newspeoplerestaurants

Farmer Boys Names New VP of Finance and Accounting

by Katie Lee

Riverside, Calif. — Farmer Boys® has hired restaurant industry and finance veteran Joseph Ortiz to serve as its new vice president of finance and accounting. In this position, Ortiz is responsible for leading the finance and accounting teams through proactive coaching and mentorship, creative strategies and improved workflow. Ortiz brings with him over 14 years of finance, strategy and organizational leadership experience, much of which has been within the quick-service restaurant industry. He most recently held the position of director of finance at Bakemark and has also led successful teams …

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Newspeoplerestaurants

Farmer Boys Promotes SVP of Operations to President & COO

by Katie Lee

Riverside, Calif. — Farmer Boys®, the farm fresh fast-casual chain, has named David Wetzel, its current senior vice president of operations, as its new president and chief operating officer. The promotion comes alongside the announcement that Farmer Boys’ current president and COO, Karen Eadon, has retired after 6 years with the company and nearly 40 in the restaurant industry. In his new role as president and COO, Wetzel will be responsible for driving overall brand strategy, corporate and franchised development and restaurant performance. Wetzel joined the Farmer Boys team in …

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