Lake Forest, Calif. — Del Taco Restaurants, Inc., the second largest Mexican-American quick-service restaurant chain by units in the United States, recently commenced the marketing of certain company-operated restaurants across four non-core Western markets. The refranchising of these restaurants is expected to be completed by summer 2020 and is planned to help shift company ownership to approximately 45% of the Del Taco system while stimulating growth in new restaurants and existing restaurant AUVs. Del Taco first announced its Restaurant Portfolio Optimization plan in January 2019 and subsequently retained The Cypress …
Del Taco
For its guests and its team members, Del Taco is in the early stages of delivering a new look and brand refresh. — By Katie Lee — When Southern California-based Del Taco recently launched a brand refresh that puts a more modern emphasis on its value, freshness and heightened hospitality, it embarked on several back-of-house and guest-facing initiatives that, yes, better serve its guests — but also better serve (and inspire) its team members. “When people think about innovation, they tend to think just consumer-facing,” says Chad Gretzema, senior vice …
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