The Woodlands, Texas, and Charlotte, N.C. — Conn’s, Inc. and Belk have announced a strategic partnership to pilot a store-within-a-store concept in select Belk locations and online at Belk.com beginning later this summer. The new store format, which will launch under a new brand name soon to be announced, will provide Belk customers with access to Conn’s complementary home product categories, as well as next-day delivery. The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conn’s existing markets and through an e-commerce experience on Belk.com beginning …
