Emily Taylor

Goodlettsville, Tenn. — Dollar General has unveiled plans to open approximately 1,000 new Popshelf stores by the end of fiscal year 2025, including roughly 100 stores in fiscal year 2022. Each Popshelf store spans approximately 9,000 square feet and offers seasonal and home décor, health and beauty products, cleaning supplies and party goods. The target customer is primarily female, lives in the suburbs and maintains an annual household income ranging from $50,000 to $125,000, according to the retailer. Dollar General, which is based in Goodlettsville near Nashville, debuted the Popshelf …

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Goodlettsville, Tenn. — Dollar General has unveiled its newest retail store concept: popshelf. This new store aims to engage customers with a fun, affordable and stress-free shopping experience where they can find on-trend seasonal and home décor, health and beauty must-haves, home cleaning supplies, party goods, entertaining needs and much more — with approximately 95% of items priced at $5 or less. The first two popshelf locations will open near Nashville, Tenn., this fall. “We are excited to introduce popshelf from a position of strength, further highlighting our innovative spirit …

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