Fast Retailing

Tokyo — GU (pronounced by the letters ‘G’ and ‘U’), the Japanese apparel retailer with the brand message “YOUR FREEDOM,” plans to open its first store in the U.S. this fall. The pop-up store in Soho, New York, which marks the first time the brand launches in the West, will feature a special lineup of choice, on-trend clothing and accessories for both men and women. “It is a great honor to be opening our first store in the United States,” says Osamu Yunoki, CEO of G.U. Co., Ltd. “New York …

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