— By Cindy Price — Superpowers your business can’t ignore: customer service and customer experience. Are you aware that your business possesses superpowers? It’s true. Like Dorothy and the ruby slippers, you’ve had them all along. So what are these superpowers? Customer Service and Customer Experience. The two are direct contributors to your business’s success — and reputation. Attracting and retaining customers is always your goal. What helps you reach it are these unique to you superpowers. Although linked together, customer service and customer experience also possess notable differences. …
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— By Jon Jaggers — Cross-pollinating your retail experience: store-within-a-store, dual brands, and sub-brands. In today’s retail climate, many customers are looking for experiences beyond the store. These days, more and more brands are partnering with other businesses to offer a unique experience that both brand partners can share. This is called cross-pollination within retail, and it has become one of the hottest trends in the business world. In this column, we’ll explore what exactly cross-pollinating your retail experience means and how you can use it as an opportunity …
— By Cindy Price — Before you start, find out the local sign codes and regulations. One of the first things to do before opening up a business is to get a sign. Without a sign, you simply won’t exist in the eyes of the consumer. Signs also have a huge impact on your revenue stream. So where do you start and what do you need to consider? One of the first things you’ll need to do is find out what your local sign codes and regulations are …
— By Cindy Price — Refresh your business with face replacements for signage. Outdoor signs must be durable enough to withstand all kinds of weather that Mother Nature throws at them. Your sign is quite literally the “face” of your business, so it should look its best at all times. But when weather, age or other elements wreak havoc on it, what do you do? Outside of replacing the entire sign, a face replacement is a solid choice. The Basics: What is a Sign Face? Simply put, a sign …
Euless, Texas — In response to the COVID-19 outbreak, Federal Heath has converted its manufacturing capacity in order to build protective equipment for the medical industry. “We understand the sacrifices and heroic efforts our doctors, nurses, medical staff and first responders are making in order to keep us safe,” says President and CEO Sid Rasnick. “We have teamed up with a health partner to manufacture and supply protective face shields in record time to the medical industry.” The goal is to die-cut, assemble and ship 10,000 or more clear PETG …
— By Mike Folk — Sign maintenance options: they’re out there. We’ve all seen them. Signs that have one or several letters burnt out. Even though we know what that sign says when properly lit, the appearance makes one wonder why that establishment hasn’t fixed it. They spent a lot of money to design, build and install it — only to leave a bad impression and perhaps even send an unintended message. Why Maintenance Matters Noticing what’s wrong with other companies’ signs is easy when you’re their customer. The …
Euless, Texas — Federal Heath, with a 118-year history of sign industry excellence, will implement a carefully planned transition in leadership this year as its longtime president and CEO, Kevin Stotmeister, plans to retire at the end of 2019. Stotmeister will retain his chief executive officer responsibilities for the remainder of 2019. Stotmeister has promoted the company’s current executive vice president and chief operating officer, Sid Rasnick, to succeed him as president. Rasnick assumed his new duties in mid-January 2019. Stotmeister will have more than 39 years with the company …
Euless, Texas — Federal Heath has been recognized by Texas Roadhouse, Inc. as its “Legendary Vendor Partner of the Year” for 2017. The award was presented to Federal Heath at the Texas Roadhouse annual Managing Partner Conference held April 23-27 in Orlando, Fla. The award is presented to the vendor who has demonstrated an “above and beyond” commitment as well as service on a national level.