Lansing, Mich. — BIGGBY® COFFEE, the 340-unit coffee concept, has welcomed industry veteran Michele Waits as chief marketing officer. Waits has 25 years in brand management and more than 11 years in coffee marketing as a vice president for Starbucks. In addition to Starbucks, Waits has worked with brands such as Gerber and illycaffè. “Michele brings a remarkable professional history to the BIGGBY® COFFEE team,” says Michael McFall, co-founder and co-CEO. “As we work to drive the brand forward, her insights will empower the marketing team to connect with our …
