Bradenton, Fla. — Award-winning breakfast, brunch and lunch concept First Watch has hired Greg Barber as its new chief transformation officer. In this newly created role, Barber is responsible for leading strategy development and will partner with First Watch’s key functional leaders on the development and implementation of critical corporate initiatives. Prior to joining First Watch, Barber spent 9 years working for PepsiCo, Inc. in Purchase, N.Y., where he led strategy development for PepsiCo’s North American beverage division before ultimately leading the Fortune 50 company’s global business development in the …