Plano, Texas — MOOYAH Burgers, Fries & Shakes, a 90-plus-unit better burger franchise, has spent the first quarter opening three new locations and planning for an additional 13 openings for the rest of the year. MOOYAH is expanding in St. Louis, Mo.; Lubbock, Texas; Phoenix; Southern California; Dallas-Fort Worth; Boca Raton, Fla.; and Boston. “There are some pretty obvious places that we’re trying to fill in,” says Doug Willmarth, president and COO. “We have core markets in the Sun Belt from California to Florida, and we are filling in those …
