Boulder, Colo. — CrossFit LLC has appointed former Nike executive Jason Dunlop to the new role of president. Dunlop, a seasoned business leader who also held senior roles at Starbucks and Gap, will help accelerate CrossFit’s global growth. “I’m thrilled to welcome Jason as my partner in leading CrossFit towards our goal of transforming 100 million lives,” says Eric Roza, CEO of CrossFit. “Jason’s expertise leading the hypergrowth of some of the world’s leading brands across Europe, the Middle East and Africa will be a powerful driver for achieving CrossFit’s …
