— By Jenna Singletary — Why power washing is so important — and how to make it work for your exterior. Viral. It is the word everyone pursues — however, not always on purpose. As we know, social media has the ability to spread an image rapidly and widely across the internet in a matter of mere minutes. It is free advertising that can help take a business from unknown to known in a heartbeat. The risk factor, though, is this: Is it a positive or a negative image? …