Kalpesh Das

Atlanta —  The Krystal Company plans to refranchise approximately 100-150 company-owned restaurants to well-capitalized multi-unit operators as part of its ongoing business and fleet revitalization. To that end, Krystal has engaged The Cypress Group, a specialized investment banking firm, to manage the refranchising initiative. Restaurants in Alabama, Florida, Georgia, Mississippi and Tennessee will be refranchised. “We’re ready for the next step in the brand transformation that began when I came on board in 2018,” says Paul Macaluso, Krystal’s president and CEO. “We’ve seen great success with the new restaurant prototype, remodels and …

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