Plano, Texas — J. C. Penney Company, Inc. has appointed several senior executives to its team of retail experts. Among those joining the organization is Steve Whaley, who has been named senior vice president, principal accounting officer and controller, reporting to Bill Wafford, executive vice president, chief financial officer, effective April 29. Whaley joins JCPenney with over 35 years of accounting and audit leadership experience. He will lead the company’s accounting operations and financial reporting functions, and will have oversight over the JCPenney finance and support services teams in Salt …