New York City — On Dec. 9, leading sports retailer Lids unveiled its newest retail concept, Lids Hat Drop, with the first store located in Jamaica, Queens, N.Y. The concept is the brick & mortar iteration of Lids’ successful LidsHatDrop.com platform that launched earlier this year. The Lids Hat Drop store will operate similarly to its e-commerce counterpart, offering exclusive and limited-edition releases, including notable athlete and celebrity collaborations that stay true to the neighborhood, while also working with designers and influencers to build new collections. Consumers at the Lids …
