Marc Rosen

Lewisville, Texas — JCPenney has appointed John Aylward as chief marketing officer (CMO), effective June 6, 2022. Aylward will help advance the company’s omnichannel strategy to deliver a modern, seamless experience across stores and digital. He will lead the marketing strategy, creative, visual merchandising and store design, and customer engagement teams. “The 120-year-old JCPenney brand is iconic. We must protect what the brand represents while evolving how it expresses who we are today,” says Marc Rosen, chief executive officer. “John will help fulfill our potential at this pivotal moment when …

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Lewisville, Texas — Texas — JCPenney has appointed Marc Rosen as chief executive officer, effective Nov. 1, 2021. Stanley Shashoua, Simon’s chief investment officer, has been appointed as executive chairman of the board of directors after serving as interim CEO of JCPenney since January. “Marc joins JCPenney following a year of focused work to stabilize the business, improve financials and position the retailer for long term success,” says Shashoua. “Working with the phenomenal and dedicated JCPenney team as CEO has been immensely rewarding, and I look forward to my next …

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