Matt Lafone

Atlanta — The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF), launched its most anticipated project of 2023: the introduction of its “neighborhood” concept store, located at Atlantic Station in Midtown Atlanta. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. The grand opening events, which took place at the end of April, included a sneaker customization class, live performances, and custom art pieces and murals. The Athlete’s Foot partnered with Adidas to provide swag bags filled …

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Atlanta — The Athlete’s Foot (TAF) has named Matt Lafone as its new president and general manager of Americas. The veteran retail executive will start immediately, managing operations in North, South and Central America, and will report directly to the company’s new owner and global executive chairman, Param Singh. Lafone joins The Athlete’s Foot from Payless ShoeSource. Lafone will be responsible for providing leadership, strategic and operational guidance to the Americas team with the goals of driving profitable growth, building brand equity and enhancing customer satisfaction. Globally, TAF retail sales …

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